The GTM Foundation Pack.

A clean, GTM-ready HubSpot in one week, not one quarter. Pipeline, lead scoring, lifecycle, dashboards, and the workflows that hold it together, built once and installed straight into your portal.

1 week not one quarter Your portal installed, not a template dump 3 ways to run it

Your HubSpot quietly stopped telling the truth

This isn't for a company setting up HubSpot for the first time. It's for the one that's been live 12-plus months and has stopped believing its own CRM.

  • Lead source is a guess. Nobody can produce a real source-of-revenue report.
  • Deal stages mean whatever the rep using them decided that week.
  • Dashboards exist, but nobody trusts them enough to run a Monday meeting off them.
  • Data hygiene has drifted, and every new property made it worse, not clearer.

This is the walls and roof of the house

Positioning and messaging are the foundation. Content and campaigns are what's inside. In between are the systems that carry the weight: your CRM, your pipeline, your attribution, the seats that run them. That's what this builds.

If the GTM Teardown finds which layer is cracked, the Foundation Pack rebuilds the systems layer so the rest of the house has something solid to stand on. Not a promise of more revenue (nobody can predict how buyers behave). A HubSpot where every number finally means something specific.

What gets built

Every piece is tied to a specific reporting or handoff need. Nothing added because it seemed useful.

PIPELINE

A 7-stage deal pipeline

Entry and exit criteria written into the tool itself, so deals stop sitting for months on nothing and the forecast becomes trustworthy instead of decorative.

SCORING

Two-track lead scoring

Fit and behavior scored separately, then combined, with a real MQL threshold you can defend, not a single blended number that hides which one is broken.

PROPERTIES

A purpose-built property set

Contacts, companies, and deals, each field tied to a reporting or handoff job. Including the one rule that fixes the most common attribution complaint in HubSpot.

LIFECYCLE

Lifecycle done right

Standard stages used as intended, with the trigger for each transition defined, automated where automation belongs and kept manual where a human call belongs.

WORKFLOWS

The 7 workflows that hold it together

Scoring, lifecycle handoff, speed-to-lead alerts, stale-deal nudges, and a weekly hygiene digest, so the system maintains itself instead of drifting again.

DASHBOARDS

5 dashboards, not 50 charts

Pipeline health, funnel velocity, lead source ROI, rep activity, and data hygiene. Numbers that can survive being shown to a board.

Three ways to run it

Same system underneath. Pick how much you want to build yourself.

DIY Pack

You build it

from $500

For a technical buyer with a smaller portal who's comfortable in HubSpot admin.

  • The full build guide: properties, pipeline, scoring model, workflow logic, dashboard set
  • Import templates where HubSpot supports them
  • Everything you need to install it yourself in a week
Self-paced
Guided Install

You build it, with my read baked in

from $1,500

For the buyer who wants the thinking validated against their real business before touching anything.

  • Everything in the DIY Pack
  • A working session to review your actual ICP and adjust the scoring model and pipeline before you build
  • My input designed in, so you don't build on a wrong assumption
1 session + your build
Done-For-You

I build it, in your portal

from $3,500

For the buyer who wants it done and working by end of week, with zero internal lift.

  • Properties, pipeline, lifecycle, scoring workflow, all 7 workflows, all 5 dashboards installed for you
  • A data-cleanup pass on your existing records
  • A live walkthrough with your sales and marketing team
3–5 business days from kickoff

This doesn't promise more leads or more revenue. It promises a HubSpot where every number means something specific, every deal stage has a real definition, and every dashboard can survive being shown to a board. Clean structure is the precondition for good decisions, not a replacement for them.

Let's scope your Foundation Pack

Book a call and we'll figure out which tier fits your portal and what it takes to make your HubSpot trustworthy again. No pitch, just a straight read.