Maine, and the habit of building
I grew up in Bath, Maine, around a father who built things for a living and a work ethic to match. That teaches you something structural early: good work either holds or it doesn't, and no amount of talking fixes a bad frame. You measure, you build it right, you stand behind it.
I carried that into marketing without realizing it. Where a lot of people see marketing as messaging and vibes, I see it as something you engineer. It has a structure underneath it, and when growth stalls, that structure is almost always the reason.
The agency years
I studied marketing and economics at the University of Maine, then cut my teeth at a visual marketing agency, running a book of B2B and B2C clients. Ads, websites, CRM, email, all of it. I learned the whole stack by doing every piece of it myself.
That's where I noticed the pattern that still drives my work. The teams that struggled weren't lazy or underfunded. They were mis-structured. Talented people, working hard, inside a shape that couldn't win.
The culture lens
Then I joined CultureWise, where I lead marketing today. The whole idea there is that a great culture shouldn't depend on the right person being in the room. You take the fuzzy thing, render it into observable behaviors, and reinforce it until it holds without heroics.
The second I understood it, I realized it was the exact worldview I already used on go-to-market, just pointed at the inside of a company instead of the outside. That lens is the thing I bring that most marketers can't, and it's why I tend to see seats and behaviors where other people only see campaigns.
HowHub
HowHub is where I do that on the outside. I find the real constraint in a company's go-to-market and put the systems in place that fix it, so what gets left behind isn't a deck in a drawer, it's a GTM engine that scales with the team.
And I practice what I preach. I run my own operation on an AI operating system I built, so my hours go to the work that needs a human. Same belief, three surfaces: culture on the inside, go-to-market on the outside, and the way the work itself gets done.